Social Media may not be everyone’s favorite thing, but it is definitely important to have a professional social media presence when looking for opportunities and throughout your professional career.
Some of the reasons why a social media presence is important:
- Networking.
- Engagement.
- Getting your name out there.
- Showing your personality.
- Staying up to date.
Twitter and LinkedIn are two networking platforms that software engineers frequently utilize.
Twitter has high use in Tech due to its persistent nature, rapid and broad sharing, and ability to easily share content. Content on Twitter tends to be both personal and professional, with the ratio leaning one way or the other depending on the user.
LinkedIn is a great platform to share articles, your own blog posts, and react to others posts. Conversations often happen in the comments of posts and unexpected connections happens.
Why do you need branding? A Brand is a person’s gut feeling about a product, service or company. It is not what you say it is, it is what others say it is.
Personal Brands: For you to successfully build one you need to answer the following questions genuinely:
- What makes you special?
- What do you have to share with the world?
- What excites you?
- How do you want to be known by your acquaintances and strangers?
Your response will help you shape the content you’d like to share to create a consistent personal brand.
Professional brands: They are those we have in relation to the work we do and/or the employers we have. Posting content related to your profession or current company will make you look more attractive to your current and future employers.
A word of caution for you to actually see results:
- Each day, find and follow one person on LinkedIn or Twitter
- Contribute to conversations between LinkedIn and Twitter .
- Share what you’re doing and where you’re at in your journey.
- Build Connections.
- Have Fun and Stay Engaged.
To get to it right away lets connect on linkedin.